What made me start
So Munch?
Hi, I'm Tulika.
So Munch exists because I want a sweet treat every day. Not politely. Not occasionally. Every single day, and I stopped apologising for it.
But every sweet treat out there had picked a side. Either it was genuinely delicious, and carrying enough sugar to make it a once-in-a-while thing. Or it cut the sugar, and the joy went with it. Two shelves. Both compromises.
As someone who loves to bake, I refused to believe those were the only options. So I went back to my kitchen and made the third one: real cake: warm, soft, a little dramatic, sized for one, 30 seconds in your microwave. Add water, microwave, eat straight from the cup.
Hundreds of test bakes later, I had three flavours I'd defend with a spoon: Chocolate Sea Salt, Mocha, and Cinnamon.
And since we both know the numbers matter:
- 99 calories
- 13g protein
- 0 added sugar
The little argument you'd usually have with yourself? Already settled.
Trust me, bake one. Take the first warm bite.
And I can't wait to hear:
"Oh my god, I love this so munch."
Tulika (Founder, So Munch)